Sales

Market development and monitoring

Using our panel data we can quickly and efficiently survey how your brand awareness, sample purchases and general market penetration is developing.

Price policy

Our proven methods enable you to optimize your pricing.

Distribution

We provide quick, reliable and precise information on the distribution structure of your products.

Channel strategies

We develop basic principles and recommendations for an optimum channel strategy.

Mystery shopping

With the aid of our mystery shoppers, we quickly and reliably provide you with a picture of how your customer advisers are developing the market in your sales outlets on a daily basis and where there is potential to further consolidate your success through targeted measures.

Direct marketing

Through GfK Direct we can arrange customer meetings on your behalf and target your customers directly.