Reputation and image

Reputation Scorecard

Using the Corporate Reputation Scorecard we measure the standing and influence of your company across all key stakeholders worldwide.

GfK BusinessReflector

Each year, together with Schweizerische Gesellschaft für Marketing (Swiss marketing association, GfM) and Zurich University (fög - Center for Research on the Public Sphere and Society) we prepare the reputation index for around 125 Swiss companies.