Product

Innovation and product development

We are on hand throughout the innovation process as "consumers’ advocate".

Ethnographic studies

Using immersion, you obtain a clear and highly informative picture of the consumer experience.

Creative workshops

Our experienced experts work with you and potential consumers to jointly develop new creative ideas and positioning concepts.

Product and concept development

C.C. Volumetrics is a proven tool that can meaningfully measure the competitiveness and potential of your concept at a very early stage of development.

Launch control

Using our panel data we can quickly and efficiently survey how your brand awareness, sample purchases and general market penetration is developing.

POS-optimization

Through GfK Pack Challenger we provide you with reliable advice on which packaging formats can enhance your success.

Promotion

Using GfK Benefitscreen we can quickly and reliably weight your planned promotion and sales ideas according to priorities and chances of success.

Price policy

Our proven methods enable you to optimize your pricing.