Image, brand and positioning

We focus on involvement, communication content, intelligibility, identification, brand fit and uniqueness.

Marketing controlling

GfK Advertising Tracking System ATS measures how efficiently your advertising messages are received by the public and compares these with your competitors.

GfK Ad*Creator

AD*CREATOR is a standardized studio test evaluation for TV storyboards. We focus on involvement, communication content, intelligibility, identification, brand fit and uniqueness. A standardized questionnaire enables us to offer normative benchmarks.

CommCheck

Using CommCheck we can deliver quick and precise feedback on the effectiveness of your communications.