Advertising effectiveness control

We support you in optimally designing your communications and brand management.

GfK Ad*Creator

AD*CREATOR is a standardized studio test evaluation for TV storyboards. We focus on involvement, communications content, intelligibility, identification, brand fit and uniqueness. Our standardized questionnaire means we can offer you normative benchmarks.

GfK EMO Sensor

The GfK EMO Sensor identifies the emotions experienced by a consumer when coming into contact with a brand.
GfK developed EMO Sensor in collaboration with the Institute for Consumer and Behavioral Research at Saarland University (IKV) in Saarbrücken, Germany. The tool measures the broad array of emotions that consumers may experience when coming into contact with a brand, for example when viewing a television commercial. The GfK EMO Sensor was tested in a large-scale international research project investigating the effectiveness of advertising.