Multimedia advertising tests

GfK Ad*Vantage Multimedia is a precise pretest method to measure and increase the efficiency of your advertising on a targeted basis.

Our research concept means that it is not initially evident to respondents that they are participating in an advertising test (low involvement).

As a result, you receive unadulterated and more reliable results than in direct advertising tests. We measure the persuasive power (persuasion score), vividness, appeal and visibility in the present day communications overload. TV, radio, print, in-store and billboard advertising can all be tested together.