Advertising posttests

ATS® (Advertising Tracking System)

The Advertising Tracking System offers ongoing advertising effectiveness checks throughout an advertising campaign. The aim is to illustrate the respective advertising impact as an all-encompassing process. Consequently, in addition to economic aspects, the system also continually analyzes the qualitative aspects of advertising effectiveness in particular.

CommCheck

Using the CommCheck market research tool you can test your advertising quickly, cost-effectively and on a targeted basis. This produces key findings on the quantitative and qualitative performance of your communications and advertising:

Printed advertisements, radio, TV and cinema spots, posters, flyers, brochures and online advertising: alongside conventional evaluations, the segments can be analyzed according to psychographic criteria using BlueMind.