With its various programs, Media Reporter meets all the requirements placed on modern data analysis software and is highly valued by all users worldwide, from beginners through to routine analysts and specialists.
Media Reporter was developed by the Media department of GfK Switzerland in 1995 and is used by various customers in TV and radio research. In 2007, Media Reporter was further developed to also handle multimedia data and generate cross-media evaluations. Media Reporter is available to customers in English, German, French and Italian.
Users quickly get to grips with Media Reporter thanks to its close alignment with the Microsoft Windows family and its data output in Microsoft Excel format. The innovative Swiss product is continually updated and can be flexibly adjusted. Thanks to its client server architecture, users have permanent online access to data and wherever clients may be, as long as there is an Internet connection, they can launch Media Reporter. The installation and administrative effort involved on the client side is minimal.
Overall, more than 400 users work with Media Reporter software every day, with the main users in Switzerland and Pakistan.