• Business to business
• Retail research
• Customer research
• Employee satisfaction
• Reputation
• Advertising, media, communication
  • Radio research panel
  • Consumption analysis (TV, radio)
  • Advertising media pretests
  • Advertising media posttests
  • Multimedia advertising tests
  • Advertising effectiveness control
  • Image, brand and positioning

Telecontrol panel

Telecontrol is an electronic audience measurement system which has been used to continually measure TV audience behavior since January 1, 1985.

Use

The high quality of the data is ensured by continual further development of the technology and data gathering processes. The Telecontrol device is connected to the TV and registers and stores the presence of the viewer, the channels selected and the viewer’s assessment of individual programs. The entire range of screen usage is covered and, in addition to TV consumption, the research also includes the use of video, DVDs, Teletext, video games and set-top boxes etc.

Data retrieval

The data stored in the Telecontrol device is automatically called up and sent via the phone line overnight. A central computer then evaluates all the data collected and produces statistics for further processing.

Evaluation

Telecontrol provides public sector researchers and advertising professionals with a metering instrument that is extremely reliable and precise. The data, which is available on a daily basis, is called up and analyzed using TC reporter. more >>

International TV research

Telecontrol is also used to measure audience ratings in: Armenia, Austria, Bulgaria, Georgia, Germany, India, Pakistan, Portugal, Puerto Rico, Romania, Ukraine.

Area covered by survey: whole of Switzerland

Panel size:  1,918 households
Number of people: 4,190 people
Frequency: daily
Data gathered: random quota
Target group: broadcasters and advertising agencies
Data: ratings updated daily