Marketing

Brand Potential Index　

GfK Brand Potential Index BPI gives you a clear and validated statement on future brand strength.

Brand positioning

With GfK Target Positioning we prepare a comprehensive analysis of the positioning that best addresses your target group and how to chieve the greatest possible differentiation relative to your competitors.

Market segmentation

With GfK Segmentor we offer an internationally proven process that enables you to optimally analyze your markets and address individual segments on a differentiated basis.

Marketing controlling

GfK Advertising Tracking System ATS measures how efficiently your advertising measures are received by the public, and compares this with your competitors.