Customer research

GfK Switzerland Trustmark supports management in optimizing customer relationships with precise analyses and reliable foundations for decision-making. Essential elements are:

• Analysis and improvement of the customer experience for strategic target customer segments at the customer touch points that are critical for success
• Analyses on maximizing the sales potential of the strategic target customer segments through systematic customer relationship management as well as up-selling and cross-selling offers in the customer life cycle.
• Analyses on developing customer loyalty measures for valuable customers
• Analyses on winning back customers at high risk of being lost
• Analyses on acquiring new, potentially valuable customers