GfK Switzerland Trustmark supports management in optimizing customer relationships with precise analyses and reliable foundations for decision-making. Essential elements are:
- Analysis and improvement of the customer experience for strategic target customer segments at the customer touch points that are critical for success
- Analyses on maximizing the sales potential of the strategic target customer segments through systematic customer relationship management as well as up-selling and cross-selling offers in the customer life cycle.
- Analyses on developing customer loyalty measures for valuable customers
- Analyses on winning back customers at high risk of being lost
- Analyses on acquiring new, potentially valuable customers