Our tools

GfK Roper Reports　

The Roper Reports comprise 25 individual country reports and an international database. 　

GfK Trend Analyses

18 global trends are described in detail in the Roper Report and offer you essential insights to proactively and comprehensively plan your company’s future.

GfK Corporate Reputation Scorecard

Using the Corporate Reputation Scorecard we measure your image as perceived by your key stakeholders and the influence of your company worldwide.

GfK EMO Sensor

The GfK EMO Sensor identifies the emotions experienced by a consumer when coming into contact with a brand.

GfK Loyalty Plus®

GfK Loyalty Plus® measures the quality of your customer relationships, reviews all your company’s processes and services and delivers concrete advice on optimizing your customer approach.

GfK KDA

A high level of customer satisfaction increases the likelihood of long-standing customer relationships – but is not enough for customer loyalty on its own. This is why customer loyalty is the central parameter in the GfK Loyalty Plus Model, not customer satisfaction.

GfK SegMentor

Hardly any other quantitative market research instrument can contribute more to company growth than segmentation.

GfK Price Challenger®

GfK Price Challenger® determines and analyses price thresholds, price changes and the price elasticity of various sales channels and makes price recommendations to companies for positioning their products in a competitive environment.

GfK Volumetric PRICE

Volumetric PRICE delivers the decisive key indicators on penetration, unit sales/sales, cannibalization and extension of product group buyers based on an innovative and validated forecasting procedure developed by GfK method experts.　

GfK Hilca Conjoint

GfK Hilca Conjoint is an innovative conjoint procedure developed by GfK that takes particular account of this parameter.