Business to business market research delivers information relating to all aspects of the corporate world.
Tailored research and in-depth expertise form the basis for the analysis of markets, sectors, brand awareness and image as well as in-house surveys on issues such as decision-making and information behavior.
We use ethnographic methods to get closer to your customers for you. Using effective methods (GfK Segmentor, GfK Navigator), our instruments enable you to operate in the market in line with the needs of your target groups.
We identify the satisfaction and loyalty levels of your customers (LoyaltyPlus), giving you a clear and quantified SWOT analysis of your customer base.