Media landscape
Swiss TV and radio figures
On behalf of the research foundation Mediapulse, GfK Switzerland has been gathering usage data for TV throughout Switzerland since 1985, and radio since 2001.
Usage data is available from the company Publica Data AG
Ad Market Trend Report
Media Focus is a joint venture between GfK Switzerland and AC Nielsen SA/Nielsen Media Research.
The Ad Market Trend Report is published every month and offers current figures and detailed information on the development of the ad market in Switzerland:
- monthly highlights
- development of advertising pressure in the overall market
- development of advertising pressure in the key markets
- new advertising drivers and products
- monthly top 10
- distribution of advertising pressure in the media groups
Malgorzata Auf der Maur