Vademecum
The latest firsthand statistics every year
The "Vademecum", with over a hundred pages, has been published for over 30 years by GfK Switzerland and has a circulation of 20,000.
It contains a comprehensive and in-depth overview of all important statistical figures in Switzerland in the areas of:
- demographics
- economics
- consumption
- distribution
- advertising
- media
There is also information on the available research fields and studies of GfK Switzerland.
"Vademecum" is a permanent fixture for university and non-university training in Switzerland. It is issued every January and is free of charge.
You can download it or order it from info.ch@gfk.com.
