Sinus-Milieus®
The Sinus-Milieus® combine people who are similar with regard to their view of life and way of life in groups.
The Sinus milieu approach sees itself as a target group model, which includes fundamental values as well as attitudes to everyday life, work, leisure, the family, consumption and the media.
Sinus-Milieus® have been used for over 20 years by leading manufacturers of branded goods, services and media companies for product development, brand management, marketing strategies and communication planning. Sinus Milieus are integrated in the most important market media studies and can also be analyzed in Telecontrol.
Fabrizio Esposito