• Analysis, reports
• Omnibus survey
• Survey methods
• GfK International
• Customer segmentation
  • GfK Roper Consumer Styles
  • Sinus-Milieus
  • bluemind
  • Customized solutions
• Sampling procedure
• Retail research
• User Experience/Usability Testing

Customer segmentation

The traditional social-demographic target group definitions have long been inadequate for professional brand or product positioning. 

Today, the crucial factors for buying and consumption behavior are, most notably, the values held by consumers and purchasers. These values define the appropriate marketing strategies and measures for the target groups.

GfK Switzerland is the only market research organization to offer three different tools:

• GfK Roper Consumer Style
• bluemind
• Sinus Milieus

Application

All three tools can be easily integrated into custom research surveys. As a result of our specialists’ many years' experience in psychographic segmentation, we not only offer integration of psychographic segmentation but, at the same time, analyses, help in implementation and advice.

By integrating all three tools in the GfK Switzerland Onlinebus, we can achieve cost-effective solutions. In addition to this, GfK Switzerland offers CommCheck, an efficient product for reviewing your advertising, which can be analyzed with the help of bluemind segmentation.