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  • bluemind
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bluemind

bluemind is a psychographic test developed independently by blue eyes marketing und datavision ag, which is based on respondents’ acceptance of (sympathy for) visual incentives.

The test is based on the assumption that preferences for images (photographs) correlate with psychographic factors, which have an impact on consumer behavior. As a result, the bluemind image test is a form of psychography, like verbal tests on values and lifestyles (e.g. Eurostyles, SINUS, PKS).