Retail research

GfK Switzerland's retail research focuses on the continuous and systematic observation of commodity flows in the markets for durable consumer goods and services. These stock flows are recorded in all the retail industry’s relevant sales channels and distribution schemes.

Our services comprise regular published reports as well as custom surveys relating to your specific areas of interest.

Your benefit/knowledge:

• Market developments
• Changes in sales channels
• Product/product segment trends
• Hit lists (top-selling articles)
• Price analyses/price segments
• Advertising, campaigns

To optimize your:

• Marketing policy
• Product mix policy
• Pricing policy
• Product policy

Contact person

Peter Fickentscher
Retail and Technology
+41 (0)41 632 96 73

peter.fickentscher@gfk.com

Thomas Hochreutener
Retail and Technology
+41 (0)41 632 93 64

thomas.hochreutener@gfk.com

Retail and Technology fyer

Retail research sample