• Analysis, reports
• Omnibus survey
• Survey methods
• GfK International
• Customer segmentation
• Sampling procedure
• Retail research

Retail research

The retail research by GfK Switzerland focuses on the continuous and systematic observation of commodity flows in the markets for durable consumer goods and services. These stock flows are recorded in all the retail industry’s relevant sales channels and distribution schemes.

Our services comprise regular published reports as well as custom surveys relating to your specific areas of interest:

Your benefit / your knowledge:

• Market developments
• Changes in sales channels
• Product/product segment trends
• Hit lists (top-selling articles)
• Price analyses/price segments
• Advertising, campaigns

To optimize your:

• Marketing policy
• Product mix policy
• Pricing policy
• Product policy