• Analysis, reports
• Omnibus survey
• Survey methods
  • Panel research (long-term studies)
  • Quantitative market research
  • Qualitative market research
  • Mystery Shopping
• GfK International
• Customer segmentation
• Sampling procedure
• Retail research
• User Experience/Usability Testing

Qualitative market research – what’s the point of it?

How do consumers experience your brand, products and services? How do they orientate themselves in your market? What convictions, motives, values and needs determine their behavior and decisions?

GfK Switzerland’s qualitative market research will give you a more detailed insight into your target group’s mindset and past experience.

We will show you how your product is perceived by consumers and what significance it has for them.

Qualitative market research