• Analysis, reports
• Omnibus survey
• Survey methods
  • Panel research (long-term studies)
  • Quantitative market research
  • Qualitative market research
  • Mystery Shopping
• GfK International
• Customer segmentation
• Sampling procedure
• Retail research
• User Experience/Usability Testing

Quantitative market research

In essence, data quality is based on two factors: the technology used and the people who use this technology.

First class data quality is achieved in the run-up to the planned research. The choice of the right instruments for a specific topic, the preparation of a comprehensive questionnaire and the pretest are crucial.

Interviewers have a key role here, as their skills and reliability determine whether research delivers reliable results or not.

This is why GfK invests continuously in the recruitment, training and monitoring of its interview staff.

Quantitative market research