• Analysis, reports
• Omnibus survey
• Survey methods
  • Panel research (long-term studies)
  • Quantitative market research
  • Qualitative market research
  • Mystery Shopping
• GfK International
• Customer segmentation
• Sampling procedure
• Retail research
• User Experience/Usability Testing

Panel research

Panel

In market research, a panel consists of a constant group of people or households, who are questioned regularly and repeatedly about one and the same topic using the same research tool.

Panel research is used to identify changes in attitudes and behaviors over relatively short time frames.

Retail panel

The retail research by GfK Switzerland focuses on the continuous and systematic observation of commodity flows in the markets for durable consumer goods and services. These stock flows are recorded in all the retail industry’s relevant sales channels and distribution schemes.

TV research panel

A representative group of households selected using statistical methods, whose TV viewing is continuously determined by GfK Switzerland TV research via TV meters and used as a basis for audience share and ratings.  more >>

Radio research panel

A representative group of people selected using statistical methods, whose radio listening habits are continuously determined by GfK Switzerland radio research using the RADIOCONTROL watch and Mediawatch. more >>