Analysis, reports
As a full service organization, GfK Switzerland offers its clients comprehensive consultancy services with regard to quantitative methods and well-founded statistical analyses.
GfK Switzerland has many years’ experience and employees that are highly skilled in the use of quantitative methods and statistical analysis methods for market research purposes.
Hypothesis test
A statistical test, which serves to make a reasonable decision on the validity or invalidity or a hypothesis with the help of existing data.
Multivariate statistical analyses
Multivariate analysis methods focus on the consideration of multidimensional data.
CHAID analysis
The CHAID algorithm consists of a sequence of compounds, which are controlled by the results of association analyses.
Cluster analysis
As a procedure for detecting structures, cluster analyses categorize cases on the basis of their similarity with the aim of forming groups of cases that are as similar as possible.
Conjoint analysis
The decompositional procedures of conjoint analysis are used to analyze preferences and decisions.
Discriminant analysis
Discriminant analysis allows the differences between groups to be investigated with regard to a large number of variables.
Factor analysis
This dimension-reducing method is used to infer underlying latent variables (factors) from different manifest variables.
Correspondence analysis
Correspondence analysis allows the dependencies between lines and columns in a cross tabulation to be described and analyzed.
Multidimensional scaling
This represents objects on the basis of their similarity to each other in a two-dimensional or multidimensional space.
Regression analysis
Regression analysis is a statistical analysis method aimed at identifying links between a dependent (to be explained) and one or more independent (explanatory) variables.
Structural equation models
Structural equation models are statistical methods for testing theoretically established variable interrelationships.
Variance analysis
Variance analysis is the term used for a group of pattern recognition methods, which allow a vast range of different applications.
