Methods/Omnibus survey
February 5, 2012, 02:58
http://www.gfk.com/iha-gfk/htdocs/methods/1/index.en.html
Omnibus – multiple topics surveys
Omnibus or multiple topics research is one of the oldest methods of custom market research. It allows a population-representative sample to be taken at regular intervals by questioning private individuals in Germany and West Switzerland aged from 15 to 74. Surveys may be repeated at any time (allowing trends /developments to be recognized).
GfK Switzerland offers a system of possible multiple-topic surveys. Depending on the problem and urgency, clients can choose between the following omnibus methods:
Population target group
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Telebus (telephone-based multiple topics questionnaire)
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Interbus (one-to-one multiple topics questionnaire)
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Onlinebus (web-based multiple topics questionnaire)
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Particular target groups
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Large-scale consumers omnibus
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Doctors omnibus
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Pharmacists and druggists omnibus
Urs Limacher