• Automotive
• Finance and insurance
• Health and healthcare
• Retail
• Household and hygiene
• Household electronics
• Heating and sanitation
• Home, DIY, household
• IT, telecoms
• Food (FMCG)
• Media, advertising, communication
• Public services, NPOs
• Optical and toys
• Human resources
• Post, logistics, traffic, transport
• Travel, tourism
• Social research
• Fashion, sport

Travel and tourism research

GfK travel and tourism research meets the requirements of key players in this sector by providing a range of comprehensive and innovative research methods.

Research fields:

• Analysis of market structure/market monitoring/market shares
• Calculation of potential market for (new) products/services
• Market segmentation and identification of sector opportunities and success factors
• Customer satisfaction/customer needs and expectations
• Future prospects in terms of holiday travel planning (inbound and outbound market shares)