Social research
GfK Custom Research has many years of experience in conducting social surveys. We combine expansive field infrastructure, sound analytical methods and exceptional security with quality standards to provide outstanding services.
Key aspects of our work:
- Lifestyle and value studies
- Political research and analysis of elections
- Target group surveys (young people, senior citizens, farmers etc.)
- Surveys based on a specific issue (e.g. labor market research)
- Consumer confidence surveys
- Health, education and immigration research
- Opinion polls
Our expertise is highly valued by:
- Government offices
- Political parties
- The media
- Associations
- Non-profit organizations
- PR and advertising agencies
- International organizations
- Universities
- Research institutes
- Local and city councils
Markus Zumbühl