• Automotive
• Finance and insurance
• Health and healthcare
• Retail
  • Total Store Report
• Household and hygiene
• Household electronics
• Heating and sanitation
• Home, DIY, household
• IT, telecoms
• Food (FMCG)
• Media, advertising, communication
• Public services, NPOs
• Optical and toys
• Human resources
• Post, logistics, traffic, transport
• Travel, tourism
• Social research
• Fashion, sport

Total Store Report

GfK Switzerland now offers a new marketing information system for top managers. More than 30 major retailers supply comprehensive sales data. GfK Switzerland processes this data and evaluates it according to the different markets.

Sectors/product groups:

• FashionLife (clothing, shoes, accessories etc.)
• HomeTrack (furniture, interiors, home accessories)
• Baumarkt Monitor (DIY, gardening etc.)

Your benefit/knowledge:

• Comprehensive market coverage of participating retailers
• Comparable POS scanner sales data
• Benchmark regarding sales growth, product ranges and pricing
• Quickly available

Optimize your:

• Marketing policy
• Product mix policy
• Pricing policy
• Product policy