Product groups: 

• Cell phones
• Smart phones/PDAs
• Telephone handsets (VoiP), fax machines
• Headsets (e.g. Bluetooth)
• Cell phone contracts and top-up cards
• GfK m2 mobile content more >> 

Your benefit/knowledge:

• Market developments
• Development of sales channels
• Trends in products/product segments
• Hit lists (bestselling products)
• Price analysis/price segments
• Advertising, campaigns

• Usability/User Experience

Optimize your:

• Marketing policy
• Product mix policy
• Pricing policy
• Product policy