• Automotive
• Finance and insurance
• Health and healthcare
• Retail
• Household and hygiene
• Household electronics
• Heating and sanitation
• Home, DIY, household
• IT, telecoms
• Food (FMCG)
• Media, advertising, communication
  • TV research
  • Radio research
  • Print research
  • Internet research
  • Outdoor advertising research
  • Cross-media research
  • Mobile content
  • Advertising media research
• Public services, NPOs
• Optical and toys
• Human resources
• Post, logistics, traffic, transport
• Travel, tourism
• Social research
• Textiles, shoes, sport

Media, advertising and communication

GfK Switzerland’s Media sector offers clients the full range of services within media research, from cutting-edge measuring technology to comprehensive methodological knowledge, (specific expertise) and high-performance evaluation software.

Key aspects of our work

Media - custom research:

• TV
• Radio
• Print media
• Internet
• Outdoor advertising
• Cross-media
• Movie theater

Media - panel research:

• TV
• Radio
• Outdoor advertising
• Cross-media