• Automotive
• Finance and insurance
• Health and healthcare
• Retail
• Household and hygiene
• Household electronics
• Heating and sanitation
• Home, DIY, household
• IT, telecoms
• Food (FMCG)
• Media, advertising, communication
  • TV research
  • Radio research
  • Print research
  • Internet research
  • Outdoor advertising research
  • Cross-media research
  • Mobile content
  • Advertising media research
• Public services, NPOs
• Optical and toys
• Human resources
• Post, logistics, traffic, transport
• Travel, tourism
• Social research
• Fashion, sport

Cross-media research

GfK Switzerland provides information about the cross-media usage by individuals on the basis of highly developed cross-media research methods. By linking electronic and traditional research methods, reliable results are derived through merging the data from different surveys.