Outdoor advertising research

Our clients aim for the optimum advertising strategies and campaigns to reach the relevant target groups. In addition to pre-testing posters, we establish the potential of poster advertising, and research awareness as well as the image of the specific campaign.

Research methods

Our data guarantees accurate and reliable results that form the decision-making basis for our clients. Thanks to close cooperation with client pools in this sector, our research methods are ideally tailored to the requirements of these highly localized markets.

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Ad hoc research

55320_Hoffmann_Bettina Bettina Hoffmann
+41 (0)41 632 91 11
bettina.hoffmann@gfk.com

Panel research

Pirmin Gabriel Pirmin Gabriel
+41 (0)41 632 91 11
pirmin.gabriel@gfk.com