Print research
The GfK Group conducts print media research in 18 countries and provides a distinctive and meaningful profile of readers of daily newspapers, magazines and trade magazines, as well as information about how up-to-date these print media are and the frequency with which they are read.
Our instruments
- Ad hoc readership analysis incl. psychographic segmentation
- Readership panel
- Relaunch and redesign test
- Image analysis
- Reader analysis – trade press
- Reader analysis – special interest press
- Reader analysis – company in-house magazines
- Analysis of corporate brochures, annual reports and newspapers aimed at customers
- Editorial copy tests
- Advertising copy tests
- Opinion polls on subjects that are topical to editorial teams
Bettina Hoffmann
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