• Automotive
• Finance and insurance
• Health and healthcare
• Retail
• Household and hygiene
• Household electronics
• Heating and sanitation
• Home, DIY, household
• IT, telecoms
• Food (FMCG)
• Media, advertising, communication
  • TV research
  • Radio research
  • Print research
  • Internet research
  • Outdoor advertising research
  • Cross-media research
  • Mobile content
  • Advertising media research
• Public services, NPOs
• Optical and toys
• Human resources
• Post, logistics, traffic, transport
• Travel, tourism
• Social research
• Fashion, sport

Radio research

GfK Switzerland’s Mediawatch offers various possibilities for establishing reach and listeners' user habits, regardless of where they are exposed to radio programs. Complemented by our expertise and custom research surveys, the data we collect provide detailed information about listeners that supports every type of media planning and responds to all marketing topics.

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Our instruments:

• Syndicated listener panel (Mediawatch)
• Custom research listener analysis incl. psychographic segmentation
• Image analysis
• Sound check to analyze awareness and assess tracks
• Opinion polls on subjects that are topical to editorial teams