• Automotive
• Finance and insurance
• Health and healthcare
• Retail
• Household and hygiene
• Household electronics
• Heating and sanitation
• Home, DIY, household
• IT, telecoms
• Food (FMCG)
• Media, advertising, communication
  • TV research
  • Radio research
  • Print research
  • Internet research
  • Outdoor advertising research
  • Cross-media research
  • Mobile content
  • Advertising media research
• Public services, NPOs
• Optical and toys
• Human resources
• Post, logistics, traffic, transport
• Travel, tourism
• Social research
• Fashion, sport

TV research

The GfK Group has more than 20 years of experience in electronic TV audience research and offers the most innovative methods for researching this outstanding medium. In order to obtain a comprehensive picture of viewers’ usage patterns, it is crucial to find answers to questions such as, "How many viewers watch specific TV programs?” and "How do viewers rate what they see and why?”.

GfK Switzerland operates quantitative and qualitative research systems across the globe and has specialized in methods, measuring technology and evaluation systems, as well as traditional custom TV research. On the strength of these prerequisites, we are in a position to offer our clients individual yet comprehensive solutions from under one roof. Our evaluation systems cover all international standards and are sufficiently flexible to adapt to the local requirements of national markets.

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Our instruments:

• Custom viewer research incl. psychographic segmentation
• Syndicated viewer panel (Telecontrol)
• Image analysis
• TV commercial check
• Opinion polls on subjects that are topical for editorial teams