• Automotive
• Finance and insurance
• Health and healthcare
• Retail
• Household and hygiene
• Household electronics
• Heating and sanitation
• Home, DIY, household
• IT, telecoms
• Food (FMCG)
• Media, advertising, communication
• Public services, NPOs
• Optical and toys
• Human resources
• Post, logistics, traffic, transport
• Travel, tourism
• Social research
• Textiles, shoes, sport

Food (FMCG)

Food, or Fast Moving Consumer Goods (FMCG), comprises goods that meet daily consumer needs, including fresh produce, drinks and non-perishable groceries. GfK Switzerland covers the 200 main product groups, providing information about the relevant markets, products and distributors. As a full-service provider, we are happy to respond to your specific questions.

Your benefit:

• Market/channel/product development
• Category/product trends
• Pricing/price level analysis
• Campaign overview
• Category management/product range optimization
• Customer/employee satisfaction
• Purchasing/consumer behavior

Select a market from the left navigation to find our experts for your sector or research approach.