Food (FMCG)

Food, or Fast Moving Consumer Goods (FMCG), comprises goods that meet daily consumer needs, including fresh produce, drinks and non-perishable groceries. 

GfK Switzerland helps you to understand the market and purchasing behavior of consumers in this segment.

Your benefit:

  • Market/channel/product development
  • Category/product trends
  • Pricing/price level analysis
  • Campaign overview
  • Category management/product range optimization
  • Customer/employee satisfaction
  • Purchasing/consumer behavior

Why not ask our specialists?
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Contact

Evelyne Vogel Evelyne Vogel
Head Team
+41 (0)41 632 95 51
evelyne.vogel@gfk.com