• Automotive
• Finance and insurance
• Health and healthcare
• Retail
• Household and hygiene
• Household electronics
• Heating and sanitation
• Home, DIY, household
• IT, telecoms
• Food (FMCG)
• Media, advertising, communication
• Public services, NPOs
• Optical and toys
• Human resources
• Post, logistics, traffic, transport
• Travel, tourism
• Social research
• Fashion, sport

Finance and insurance

The finance market research team of GfK Switzerland conducts national, international and global surveys involving private individuals, companies and financial institutions. Our team focuses on clients in the following sectors:

• Banks
• Insurance companies
• Health insurance funds
• Credit card organizations and other credit/debit card providers
• Credit and leasing companies
• Pension funds and other financial institutions

Key aspects of our work

• Customer satisfaction analysis
• Bank, credit/debit card and insurance monitors
• Omnibus surveys
• Advertising effectiveness checks
• Market forecasts
• Employee surveys
• Mystery shopping

• Usability Testing

Tracking measurements

• Frequency and purpose of use
• Switching behavior and intentions
• Client-specific segmentation
• Loyalty and individual additional content

Why not ask our specialists?