GfK Switzerland
GfK Switzerland, based in Hergiswil/NW, is Switzerland’s largest market research institute and the country’s only full-service provider of qualitative and quantitative market research. GfK Switzerland belongs to the international GfK Group, which is based in Nuremberg, Germany, and is one of the five leading market research companies in the world.
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Expand your horizons – exploit your opportunities
Exploit the advantages offered by working with GfK Switzerland:
Market leader
According to the statistics on the sector produced by VSMS, GfK Switzerland is the largest market research organization in Switzerland with sales of CHF 79 million and a market share of 37%.
GfK Switzerland has monitored the market’s pulse for over 50 years with its comprehensive retail and consumer research.
250 full-time employees at the head office in Hergiswil (NW), the branch offices in Lausanne and Zurich, as well as in the Lucerne test studio and the Zurich test studio and the telephone laboratory in Lausanne, offer clients a professional service.
Internationality
GfK Switzerland is a member of the global GfK Group based in Nuremberg. GfK ranks as one of the world’s largest market research organizations.
A full-service provider
GfK Switzerland operates as a full-service provider in the business areas of Retail and Technology, Custom Research and Media.
Our specialists in the functional departments are happy to provide you with personal support in making your market and marketing decisions.
Making decisions
Survey of the month
Every month, we publish exclusive results from our surveys on current topics from the areas of society, finance, the economy and the media. Find out more!
GfK PrintCenter
The GfK PrintCenter in Hergiswil is an innovative graphics service with around 15 members of staff.
