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Discover GfK Switzerland

For many years, GfK Switzerland has been offering anyone interested the opportunity to experience market research at first hand. Schools, universities and companies have taken the opportunity to discover, for example:

• how GfK Switzerland’s media research collects radio and  audience figures,
• how Custom Research finds out, for example, the opinions of Swiss citizens on the economic crisis or why they purchase a specific brand,
• how panel research shows the development of the market for digital cameras and many other products.

Brief presentations by market experts from the sectors of Custom Research, Media and Retail and Technology, retail research and qualitative market research quickly give a in-depth insight into the fascinating and complex world of market research. And in the telephone laboratory you can experience how customers are interviewed and their responses. You will be amazed and probably never put the phone down again when someone from GfK Switzerland phones you...

The event will last approximately 3 hours and the number of participants is limited to 20 people.

Register here!