• Company concept
• Figures, data, facts
• Corporate structure
  • GfK Custom Research
  • GfK Media
  • GfK Retail and Technology
  • GfK Switzerland Trustmark
  • GfK Switzerland Direct Marketing
  • GfK PrintCenter
  • Subsidiaries
• Locations
• The GfK Group
• Data protection
• Contact

Media

Knowledge of traditional and new media markets

The Media department supplies information on reach, the nature and intensity of media usage and its acceptance by consumers. Continuous and one-off studies and analyses cover a broad range: TV, radio, print, poster advertising and mobile content.

The services are directed at clients from media companies, media research, advertising and media agencies and the branded goods industry throughout the world. GfK is the No. 1 among media research companies in Switzerland and other European countries.