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Custom Research

Expertise for brand management and effective communication

Custom Research offers standardized and tailored services, which provide the basis for operational and strategic corporate decisions: tests and studies based on ad hoc questionnaires (survey-based research) on product and pricing policy, brand management, image, communication, distribution and customer loyalty programs.

Clients include the branded goods industry, retailers, media, private and public sector service companies from the fields of consumer trade, IT/telecommunications, finance, healthcare, tourism and social research.

Behind every project you will find a tailor-made team of employees under the leadership of experienced account executives and project managers.