Company/Corporate structure/Subsidiaries
February 9, 2012, 17:07
http://www.gfk.com/iha-gfk/htdocs/company/organisation/affiliates/index.en.html
Subsidiaries
GfK Telecontrol AG
For more than 20 years, GfK Telecontrol AG has been the GfK Group’s center of competence for international radio and TV research, and is also responsible for the strategic development of electronic media research.
At present, 29,000 households in 16 countries supply the data for daily audience measurements, which provide advertising clients and program planners with a sound basis for making decisions on pricing advertising and media planning.
Media Focus
Media Focus is a joint venture between GfK Switzerland and AC Nielsen SA/Nielsen Media Research.
Advertising activity, whether relating to companies or products, in all traditional advertising media (newspapers, magazines, TV, radio, posters, cinema, Internet and teletext) is recorded, allowing clients to gain a detailed insight into advertising markets.
Advertising Market Trend Report >>
media control
media control, the leading market research company and full-service provider for media observation, media analysis and evaluation, is a subsidiary of the GfK Group with a branch in Switzerland.
Among other things, media control conducts market research in various areas of entertainment (music, books, film, games, DVD/video).
GfK Research Matters
GfK Research Matters is a wholly-owned subsidiary of the GfK Group and specializes in international healthcare research, with a particular focus on oncology.
Tanja Hackenbruch