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Corporate Guidelines

The "Corporate Guidelines" are the guidelines governing GfK’s corporate activity. They stand for our perception of responsible corporate management, good client relations and fair relations between staff. They comprise the following:

Corporate Values

The Corporate Values establish five precepts, which form the bedrock of our corporate self-image and our corporate culture – and the way we think and behave.

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Code of Conduct

The Code of Conduct is a code of behavior, which sets out fundamental, ethical and moral values in the workplace. All GfK employees must familiarize themselves with the Code of Conduct and act in accordance with it.