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Commitment

Sustainable corporate activity

Precept of the moment: "Corporate Social Responsibility"

Sustainable corporate activity - the assumption of social responsibility

Besides its responsibility to its shareholders, clients and staff, a company that thinks long term must be ready to set a course that goes beyond maximizing the bottom line.

GfK Switzerland is aware of its corporate responsibility at the level of "Corporate Social Responsibility”. The "Corporate Guidelines" lay the foundations for GfK Switzerland’s sustainable corporate activity.

Our claim is to be committed locally despite our global reach, to behave transparently and honestly in dealing with clients, employees and service providers, to be economical in our use of resources, to promote health, to secure jobs and to be committed to social issues.

In brief: to think outside the box and to succeed with our sustainable approach.