Data protection at GfK Switzerland

Internal regulations

• GfK Switzerland ensures the legal provisions and principles of internationally recognized business practice are adhered to when processing personal data (Corporate Guidelines).
• GfK Switzerland has a data privacy policy (data protection guideline) in which all measures on the data security of personal data with regard to confidentiality, availability and integrity are regulated.
• Employees attend in-house training sessions on data privacy on an ongoing basis and are tested every six months to ensure their knowledge is up to date.
• Data protection also forms an integral component of the Human Resources Regulations and employees are obliged to comply with strict rules, non-observance of which will entail legal consequences.
• The General Terms and Conditions of Business contain a separate section on data protection and non-disclosure. Market, opinion and social research data are only passed to clients in a form that makes them anonymous.