"The winning videos not only fulfill all the competition criteria of being short, regional, related to GfK, funny and having a clear message, but, most notably, they also give the viewer a brief insight into GfK’s regional locations.
The key to Switzerland’s winning entry was a successful combination of a normal working day and the spirit of GfK. Those watching the clip can discover something about the local environment while also observing the relationship of individuals to the global GfK brand."