Our human resources strategy
Motivated employees. Satisfied clients.
The around 300 permanent members of staff in Hergiswil, Lausanne, Zollikon, Kriegstetten and Berne mean that we have 300 experts on hand for our national and international clients.
As the largest market research organization in Switzerland and Nidwalden canton’s second largest private employer, we are well aware of our responsibility towards our employees. Despite the pressures faced in the daily competition for clients, we do not want to lose sight of the fact that our success and long-term excellent customer relations rely on the satisfaction of our employees.
Our members of staff are our most important resource. In the employee survey conducted annually we are able to learn more about employee satisfaction. From this information we devise suitable measures, because we wish to be considered one of the most attractive employers.
Various leadership tools support our management and employees in staff management. This enables qualified and committed members of staff to be attracted, nurtured, advanced and rewarded for long-term employee retention.
Our employees know what is expected of them. They are given the freedom to experiment, acquire skills and further their personal development. Individual initiative and dedication are both encouraged and rewarded.
GfK. Growth from Knowledge
We are happy to invest in our staff, because, in turn, this will enable us to provide an even higher level of support to our clients’ challenges with our expertise and social skills. We provide our employees and management with personal development programs, internal and external knowledge exchanges and behavioral training.
We consider apprenticeship training to be incredibly important.
Claudia Berger