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Management culture

The GfK Group’s "Corporate Values" are the basis of our company identity.

"Our most important resource are our employees" is one of the main themes of our Corporate Values. This is a principle which exists in the GfK Group and our senior management is measured against it. Corporate Management Principles substantiate what we expect of our GfK Managers:

• Respect
• Profit management
• People management
• Change management
• Leadership

These principles form the framework of our expectations of the Management. "Respect” is also to be seen as the basis of all trading. Our principles are to be understood as a single entity, from which nothing can be excluded.